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Optimizing top
line growth starts with an honest assessment of products in the
market. |
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Revenue
generations are a function of managing products in the market - from
launch until their retirement. In order to optimize revenues and
determine the need for product regeneration or new products, the
product lifecycle must be understood. Paradoxically, product
management is the first step in planning for growth. |
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EPI's
Product Management Process provides an understanding of how
the product, product line, or technology platform is progressing.
Does the line need regeneration in the form of line extensions or
incremental changes? Are there still opportunities for cost reductions,
or for introducing the product to new markets? Is it time to retire
the product, product line, or platform, and how can that decision
be made in a way that profits the firm, including maintaining relationships
with customers and suppliers?
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The product
management process maps products in the market against the
theoretical "S" curve, using market, manufacturing, and
technology data to identify products that are in introduction,
growth, maturity, or decline. This process enables decisions within
the product lifecycle, and also provides critical information to the
upfront task of product planning. |
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All
of EPI's processes bring people together to create common understanding
and consensual decision making. Our self-documenting processes and
the templates we provide help marketing, R&D, and others gather
and coordinate information, store it, where it can be accessed, and
format it to enable collaboration and consensus.
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