|
|
|
 |
|
|
|
The
central process within EPI's integrated Planning Framework, and the
central process for managing a firm's product development efforts,
is Product Planning. EPI's Product Planning Process creates
a picture of products in the market and products in development which
shows the present and future health of your product lines and reveals
gaps between current programs and your business goals
|
|
|
|
Product
Planning then draws market intelligence together with an
understanding of the firm's technology and other capabilities to
identify areas of opportunity. |
|
|
|
The
product line plan maps product lines, product families, and
technology platforms in a way that shows their dynamic connections
to each other and to the market over time. |
|
|
|
This
central process enables managers to create a map of current efforts
from which they can envision and plan for optimal use of technology
and product development resources. |
|
|
|
Product
Planning: |
|
 |
Adds
a business focus to the technology agenda |
|
Identifies
current competitive position and future market direction |
|
Provides
a perspective for prioritizing product and technology choices |
|
Produces
a strategic product plan that drives R&D and product
development investment |
|
|
|
|
|
|
|
|
All
of EPI's processes bring people together to create common understanding
and consensual decision making. Our self-documenting processes and
the templates we provide help marketing, R&D, and others gather
and coordinate information, store it, where it can be accessed, and
format it to enable collaboration and consensus.
|
|
|
|
|
|
|
